A story map shows a sequence of steps users perform and alternative ways users can perform each step. Cards on a storymap can become product backlog items in three different ways. First, any one card on the map can turn directly into a product-backlog item. If we're building an app or site that collects payments, for example, we may have a card that says, Pay with American Express Card. That's a Product Backlog Item. Second, because a column of cards represents different ways of doing something, the entire column can become one product backlog item. If our map has a Column of different Ways to Pay, that Column can Become one big Product backlog Item. Finally, a Sequence of Colums can Become one Big backlog Item. On an e-commerce site, users can search, save items to a wishlist, check out more. Wishlists will span multiple rows and columns. it could become one large product backlog item. This is a good idea if you won't develop that feature for a while.