Social Media Manager & Strategist

Duration: 6 months
Time per week: ~10 hours

Goals

• Manage and monitor the day-to-day social for Mountain Goat Software. 
• Research and experiment with ways to increase reach and build audience engagement
• Document a successful process that we can use/build on in 2024.

Primary Responsibilities

• Promote Content (podcasts, videos, blogs) via LinkedIn, facebook, and YouTube
  • Create clips from longer YouTube videos that play on the platform to encourage clickthrough to full video
  • Write social media copy based on content
• Promote Events (upcoming courses, webinars, live Q&A)
  • Use canva (or similar) to create social media graphics in the MGS style
• Research, Experiment & Recommend
  • Research how our competitors are using social media and make recommendations
  • Research how our collaborators/tangentially related businesses are showing up on social and recommend ways we can help spread their message / appeal to their audience
  • Recommend ways to increase frequency and reach
  • Experiment with conversational posts (polls, etc) that require minimal interaction from Mike
  • Get to know / help develop the Mountain Goat Software brand voice for social media posts
  • Collect data and create reports on what worked, what did not
• Document Process and Learnings 

Requirements

• Experience with Agorapulse, Canva, Light video editing tools
• 1-2 year of copywriting experience
• Hands-on experience in building and growing brand presence
• Ability to experiment safely to build a long-term strategy

To Apply

Please send a cover letter and resume to: hello@mountaingoatsoftware.com with the subject line: "Social Media Position"