Is It Time to Stop Thinking about Projects?

For at least 15 years, I’ve heard people say that projects are dead. Projects and project-based thinking are relics of the 20th century.

I don’t buy it. Let me explain.

Let’s start with the definition of a project. The Project Management Institute (PMI) defines a project this way:

A project is a temporary endeavor undertaken to create a unique product, service, or result. The temporary nature of projects indicates that a project has a definite beginning and end.

The general argument against projects is that work is more continual now. There is no “definite beginning and end.” And many endeavors we might call project do not have a “temporary nature.”

As an example of why we might think projects are dead, think about a developer with a freshly earned university degree. The developer gets hired at Google and is assigned to the AdWords project. The developer then works on AdWords for the next 40 years.

Has this developer worked on a project? After all, a 40-year career spent on AdWords was not of a “temporary nature.” And there was no “definite beginning and end” other than the beginning and end of the developer’s career on the same product.

Yes, that’s true. But during our developer’s 40-year career on AdWords, there were undoubtedly initiatives or milestones that were focused on.

For example, Google occasionally overhauls or significantly enhances its ranking algorithms. Past algorithm updates have been given names like Penguin, Panda, Pigeon, Pirate and Hummingbird. Each of these updates was likely a “temporary endeavor undertaken to create a unique product, service, or result.” In other words, each was a project.

Did each have a definite beginning and end? Perhaps not. The ease with which software can be released today (especially for web-based products) often blurs start and stop dates of projects. An initial release is made and then, for example, is quickly updated over the next few weeks.

But, for all reasonable purposes, our developer’s 40-year AdWords career can be thought of as having been split into a series of shorter projects.

Why This Is Important

With any iterative and incremental process such as agile, there is a risk of delivering less value than possible because of focusing too much on the short term. When product owners are told to select the most important things each sprint, they can be tempted to select urgent items that customers are screaming for today rather than important items that will deliver more value over the longer term.

Projects mitigate this risk. Projects provide a planning horizon that is longer than a sprint--typically in the range of two to six months. This “definite beginning and end” that is focused on a “unique product, service or result” encourages product owners to select truly important things to work on rather than whatever some customer or salesperson screamed about yesterday.

I always encourage product owners and their teams to identify a milestone they are working toward that is longer than a single sprint. I like doing this quarterly, but other cycles can work equally well. The project, then, is the temporary pursuit of that milestone.

Projects remain a useful construct. They provide a motivation to accomplish something grander than could be done in a single iteration. Further, they serve as ways to group common work and provide a tangible target for teams working on them. Projects also facilitate communication about related sets of functionality.

Projects aren’t dead yet and I don’t see them going away.

What Do You Think?

Does your agile team organize work in projects (temporary endeavors in pursuit of an objective)? Have you experienced the sub-optimizing I’ve described when product owners look ahead only one iteration? Please share your thoughts in the comments below.

The Definitive Guide to the What and When of Product Owner Responsibilities

The Definitive Guide to the What and When of Product Owner Responsibilities

Sign up to get your free download below:



Mike Cohn

About the Author

Mike Cohn specializes in helping companies adopt and improve their use of agile processes and techniques to build extremely high-performance teams. He is the author of User Stories Applied for Agile Software Development, Agile Estimating and Planning, and Succeeding with Agile as well as the Better User Stories video course. Mike is a founding member of the Agile Alliance and Scrum Alliance and can be reached at If you want to succeed with agile, you can also have Mike email you a short tip each week.

The discussion here is closed but join us in the Agile Mentors Community to further discuss this topic.

Go to