by Luke Hohmann
One of the challenges in new product innovation is that the process cannot be broken down into a simple sequence of steps. “Follow these six steps” is not advice that will lead to the breakthrough thinking and innovative ideas that lead to best-selling new products or enhancements to existing products.
“Innovation Games” acknowledges that innovation and creativity do not come from following a predefined sequence of steps but from pushing ourselves to thinking about products, users, and usage scenarios in different ways. One of my favorite techniques from this book is the idea of thinking of a product or service as a speed boat with an assortment of attached anchors, each representing something that a customer doesn’t like about the product or service.
Playing the games described in this book will almost certainly lead you to better and more innovative product ideas.