User Story Template: What It Is and Why It Works So Well
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There is no magic formula that must be used to create user stories. Teams can write user stories in any number of ways. But the most popular way of writing user stories, and the one I advocate for, is with this template:

As a …, I … so that …..

This agile user stories template originated with agile coach Rachel Davies at a UK company, Connextra, in the early 2000s. It has since become a recognized standard for expressing user stories.

To understand why it has stood the test of time, we'll look at the elements, advantages, and drawbacks of the three-part story template.

The Three-Part User Story Template

I’ve described the three parts of the standard user story template in various ways over the years.

In User Stories Applied, I described the three elements this way:

  • As a (role), I want (function) so that (business value).

I later shifted to referring to the three elements as the role, goal, and reason.

Ultimately I settled on just referring to them much more simply as who, what, and why. The three elements of the standard agile user story format address:

  • Who wants the functionality
  • What it is they want
  • Why they want it

These elements answer 3 of the 5 Ws of good journalistic story telling: Who, What, Where, When, and Why. When discussing product or system requirements, it seems reasonable to leave When and Where out as the answers would usually be “right now” and “in the product.”

Let’s look at each of these parts of the user story format.

Who: User Story Format Element #1

The Who (As a role) describes the users of a typical product or system. Some development teams create formal user personas for this. Others generalize types of users into a category.

As an example, I’m typing this into Google Docs right now. I could be considered a casual user of Docs.

I don’t use most of its features. I’ve never clicked on its Add-Ons menu. I don’t do a lot of fancy formatting because most of what I write gets moved onto my website and is formatted there. So, l'm a Casual User.

Others who do use those features could be called Power Users.

I usually send my blog drafts to an editor. And so, Editor could be another role when identifying the various different types of Google Docs users.

These user roles form the first part of the standard user story template. So someone developing a word processor might have a user story of “As a Power User, I want a spellchecker…”

What: User Story Format Element #2

The second part of the standard template states what is desired or needed--the desired outcomes or product features. This is commonly stated as “I want….” In fact, for years my conference presentations and other trainings on user stories had a slide saying "As a user I want so that template"

Over time, I've come to believe that "I want" is inaccurate. Sometimes the functionality being described is not something the user role wants at all. For example:

  • As a member, I am required to enter a strong password....

No (normal) user wants to enter a password with lots of characters, three special symbols, no repeating characters, and at least a couple of uppercase letters. At best, we understand why it’s needed, but personally I’d prefer the system should just magically know it’s me and let only me in.

So, these days I no longer include want when showing the template in courses or presentations. Instead of always being I want, sometimes it’s I’m required, forced, need to or more.

Why: User Story Format Element #3

The final part of the standard template is why the user wants the functionality being described in the user story. This is provided after the so-that portion of the template. For example, a fully expressed version of the earlier spell checker story could be “As a power user, I want a spell checker so that I don’t need to worry about spelling misteaks mistakes.”

The so-that clause of a story is important because understanding why a user wants what is described in the what portion of the story helps the team decide how best to implement the functionality.

As an example, look no further than our spell checker story. Suppose it were provided to a team without a so-that clause as simply: As a power user, I want a spell checker. That very likely would lead a team to develop what all early spell checkers were: After-the-fact tools run on a document after it was written.

But our power user doesn’t want an extra step after finishing writing a document. Rather, the power user wants what seems more standard today: real-time correction of mistakes as they are made. What the user really wants is given by the so-that clause: the user doesn’t want to worry about spelling mistakes.

Should the So-That Clause Be Optional?

When I introduce user stories during courses, I am often asked to justify my seemingly contradictory view that the so-that clause is the most important part of a story yet it shouldn’t be mandatory.

I don’t consider it mandatory because sometimes it just doesn’t add any value. Consider a story about logging in: As a member, I am required to log in. What so-that clause can you add to this story that adds value or clarifies the intent of the story? Do any of these really help or are they just superfluous text added to comply with a template:

  • As a member, I am required to log in so that only I can access my personal data.
  • As a member, I am required to log in so that others can’t access my personal data unless I’ve given them my credentials.
  • As a member, I am required to log in so that the system knows it’s me.
  • As a member, I am required to log in so that hackers are kept out.

While I don’t consider the so-that clause mandatory, I do write it nearly all of the time. I reviewed a recent backlog I’d written and 62 of 64 stories (97%) had so-that clauses. A small number of occasions prevent me from considering it mandatory.


Advantages of The 3-Part User Story Template

I think there are four main strengths to the three-part user story template.

1. The Elements Are Presented in the Right Order

I think the elements--who, what, and why--are presented in the right order. Think about any story, not a user story but a movie, a novel, or an anecdote or joke you want to tell a friend. The most important thing in that story is almost always who is doing it. We call that person the protagonist.

When we watch a movie, we need to care about the protagonist before we care about the plot. I don’t care one way or the other the Death Star being blown up until I see a little of myself in Luke, Han or Leia and can relate to them.

Only after I know who, do I care about what and why. The standard user story template puts these in that order.

2. The Story Is Told from a First-Person Perspective

We like stories about ourselves. (Well, unless we’re teenagers and our parents are telling stories about the not-so-cute things we did when we were babies.) The next best thing to a story about me is a story about you. The least interesting is a story about the guy across town whom I’ve never met.

Stories about I and you and we and she and he are interesting.

The Beatles knew this. They very deliberately stuffed as many personal pronouns as they could into their song titles. And if they couldn’t fit a personal pronoun in the song title, they put as many as they could in the song’s lyrics.

The Beatles’ first British album had pronouns in 8 of 14 song titles (57%). In the 19 minutes and 30 seconds of those eight songs The Beatles used 325 personal pronouns, one pronoun every 3.6 seconds.

That worked so well their second album had pronouns in 64% of the titles. The Beatles then pushed it to 79% on their third album.

In an interview with Billboard magazine, Beatle Paul McCartney said this was very deliberate: “All our early songs contained 'me' or 'you.' We were completely direct and shameless to the fans: Love Me Do, Please Please Me, I Want to Hold Your Hand.

The standard user story template starts with I, the most personal of personal pronouns. I have no basis for this claim--I’m no brain scientist--but I swear something happens when we have a user story that starts with I. We relate to that story more closely than we would if the same thing were written as a traditional The system shall… statement.

Paul McCartney and John Lennon knew this and used it to boost their careers. Agile teams do the same when using the three-part user story template.

3. Stakeholders Are Immediately Comfortable Filling in the Blanks

Before user stories came along, I loved use cases. But I could never get the stakeholders with whom I worked to love them as much as I did.

Use cases were just too far from how stakeholders thought about their work. Stakeholders don’t think about secondary actors or preconditions or postconditions. And so use cases never worked as well in practice as I thought they should.

I’ve never had that problem with user stories. I can conduct a story-writing workshop with stakeholders simply by writing As a _____, I ______ so that _______ on a whiteboard and telling them we’ve gathered to fill in the blanks as many times as we can.

Stakeholders get it. It’s a natural way of speaking for them.

Besides use cases vs user stories, other templates for expressing stories have been proposed, and some have advantages, but most are less natural ways of speaking.

For example, Behavior-Driven Development is a great way for expressing tests or specifying by example. Martin Fowler describes its given-when-then syntax as “a style of representing tests.” It’s fantastic for writing test specifications but it’s not as good for communicating with customers, in part this is because its template is less natural.

I’ve been speaking since I was 2 or 3. I don’t know if I’ve ever started a sentence with given. I’ve definitely never used given, when and then in that order in a sentence. I’ve countlessly said “I want this so that that.”

4. The User Story Structure Helps Product Owners Prioritize

The structure of good user stories actually helps the product owner prioritize. If the product backlog is a jumble of things like:

  • Fix exception handing
  • Let users make reservations
  • Users want to see photos
  • Show room size options

... and so on, the product owner has to work harder to understand what the feature is, who benefits from it, and what the value of it is. This is especially true if the team also employs user story mapping.

Drawbacks of The 3-Part User Story Template

There are two drawbacks to the standard user story template that are worth mentioning.

1. Too Many Stories Are Written as Just “As a user…”

Too often team members fall into a habit of beginning each user story with “As a user…” Sometimes this is the result of lazy thinking and the story writers need to better understand the product’s users before writing so many “as a user…” stories. It's important to have a specific type of user in mind.

But other times it may indicate a system not well suited to user stories. This happens because too many people associate being agile with writing user stories. To be agile, they reason, you have to write user stories even when there are no users.

I worked on a financial compliance tracking system. The vast majority of what the system did would never be seen or reported.

If a compliance issue was discovered, however, reports would be generated and individuals would be notified. This system benefited from user stories for that small subset of the product’s overall functionality.

But user stories were inappropriate for the rest of the system.

In cases like these, teams need to use alternative ways of expressing what the product needs to do. The syntax used by job stories or Feature-Driven Development’s features might be better choices.

2. The Template Is Too Often Slavishly Followed

By all means, common sense needs to be a guiding principle for agile teams. When expressing something in the standard user story template doesn’t make sense, don’t use that template. Write it another way, including very possibly just free-form text.

Earlier today I wrote a product backlog item of “Change how webinar replay reminders are sent on the last day the way we discussed on Friday’s call.”

As a product backlog item, that sucks. If it doesn’t get fixed soon, no one will even remember what bug was talked about on some forgotten phone call.

But, I knew the team would fix it soon and so what I wrote was good enough. The last thing I need would be a Scrum Master insisting I write it to follow a template.

What Do You Think?

As a writer of this blog, I want to know what you think of the three-part story template so that I can learn how you’re using it (or not). (See what I did there?) Please share your experiences in the comments section below.

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About the Author

Mike Cohn specializes in helping companies adopt and improve their use of agile processes and techniques to build extremely high-performance teams. He is the author of User Stories Applied for Agile Software Development, Agile Estimating and Planning, and Succeeding with Agile as well as the Better User Stories video course. Mike is a founding member of the Agile Alliance and Scrum Alliance and can be reached at If you want to succeed with agile, you can also have Mike email you a short tip each week.